Advertising persuades with convincing communication and creative elements, as long as it is strategically placed in the proper media to reach your targeted audiences. MillerWhite has been conducting Media planning/buying services for more than 20 years. With Nielsen and Arbitron technology and our unique proprietary media formula, the Diminishing-Point-of-Return (DPOR), we go beyond cume, reach and frequency measures to determine the most cost-effective media buys. These fact-based strategies have reduced spending for our clients by up to 30% and assisted in increasing sales by up to 35-40%.