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INDY FIRM’S PROPRIETARY FORMULA SNAGS
BOSTON CLIENT: Indy’s MillerWhite Adds North America’s
Leading Energy Service Company To Growing Roster
November 16, 2005
INDIANAPOLIS – It used to be that
the only newsworthy Indiana connection to Boston, Massachusetts
was legendary Hoosier, Larry
Bird. But a new client has engaged an Indianapolis marketing firm
because of its proprietary marketing formula, creating a new relationship
between Beantown and The Circle City. While this new Boston-Indiana
connection is void of a basketball story, the significance of
an Indianapolis firm competing on a national level and being awarded
an industry leading, East coast marketing account is the stuff
that Indiana-underdog legends can identify with.
MillerWhite Integrated
Marketing has been named Firm-of-Record by Ameresco, North
America’s
largest independent comprehensive energy solutions provider,
headquartered in greater Boston, Mass.
The Indianapolis firm
is becoming well-known for its proprietary marketing formula,
MW Fusion , which is in the final stages
of receiving its’ trade mark registration and was identified
by Ameresco Marketing Coordinator, Lindsay Heineke, as one of
the key elements to finalizing the ESCO’s selection of
MillerWhite.
“The thing that really sold me on
MillerWhite was the MW Fusion marketing
plan. I have never seen a marketing product that can
so completely organize, gather and identify all of the necessary
marketing tactics of a company and simultaneously organize
the implementation of those tactics in an efficient and systematic
fashion,” said Heineke.
MillerWhite will provide counsel
and tactical implementation of marketing, public relations,
advertising and interactive
media projects for Ameresco throughout
North America.
Recently, brand and corporate culture materials;
developed through MillerWhite’s
Unlocking The Power of Your Pledge® formula, were adopted internationally
by Sony DADC, the world’s largest replicator of DVD’s and
compact discs. Sony DADC’s North American and European operations
have been united under a common corporate pledge and tagline and have
realized increased efficiency.
“In our situation, the changes have
cut workload significantly because we agreed to work together
rather than separately,” said Sony DADC Marketing
Director Shelley Klingerman. “By employing the same culture changes
through tagline, pledge and vision, and blending our efforts, we have
experienced a decrease
in workload, and duplication of efforts,” shared Klingerman.
During
the last year, MillerWhite has also implemented both of its proprietary
formulas for Indianapolis’ HPS Office Systems. The 65-year old
office equipment dealer was careful in its selection of a marketing
partner to redevelop its brand
and corporate culture. HPS Office Systems has also engaged MillerWhite’s
staff to implement its integrated marketing plan.
“I’m proud to be an Indiana
firm, getting recognized and rewarded nationally for our innovations
in marketing. Both Ameresco and HPS Office Systems
were very careful in selecting a firm to work with. They realized
they needed more than just an implementing agency,” explained
Partner, Bill White. “After
three reviews HPS chose MillerWhite, eliminating seven other firms
from as far west as California. With Ameresco, we competed against
and were selected over
their former East Coast agency. Both join a growing list of local
and national companies to take full advantage of these integrated
marketing services to improve
their marketing efforts,” White said.
During the last 25 years,
MillerWhite has serviced accounts throughout Indiana, the Midwest,
across the U.S. and in international markets.
The firm adds
its newest client, Ameresco, to a growing list that already includes
Clabber Girl,
Pfizer, City Market and Herff Jones. MillerWhite has retained
a working relationship with 70% of its client base for 10 years
or
longer.
MillerWhite provides integrated marketing/research,
public relations, advertising and interactive media services
to its
clients from
offices in Indianapolis
and Terre Haute.
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