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MillerWhite-created marketing solutions win recognition: Projects
honored with Service Industry Advertising
and American Corporate Identity awards
March 25, 2005
Subject: MillerWhite
Contact: Brian Miller, (812) 232-2875
TERRE HAUTE– The Service Industry
Advertising Awards has recognized marketing solutions created
by MillerWhite, LLC for three of its clients – the Vigo
County Drug Task Force, the Terre Haute Children’s Museum
and Indiana State University’s College of Business, which
has also been recognized by American Corporate Identity.
An
SIAA Gold Award has gone to the Vigo County Drug Task Force’s
anti-meth campaign for its “Busted” television public
service announcement, the second honor to go to the spot in
as many months. Earlier, the “Busted” spot was recognized
with a Communicator Crystal Award of Excellence and a Communicator
Award of Distinction for creativity/videography.
Greg Ferency,
a member of the Drug Task Force, said, “MillerWhite’s
personnel understood what we were trying to do with this spot.
We didn’t just want to tell people the dangers and consequences
of meth use – we wanted to show them, up close and personal.
Our input was taken seriously. Their solution was to give
us a realistic and relevant campaign.”
An image
brochure created for the Indiana State University College
of Business has received two awards, a merit SIAA
and an appearance
in “American Corporate Identity 21.” This is
the second consecutive year that a MillerWhite collaboration
with
Indiana
State University was chosen to appear in “American
Corporate Identity.”
Ellen Paxton, Director of Development
for ISU’s College
of Business, said, “The viewbook has allowed Indiana
State University’s College of Business to more effectively
market its AACSB-accredited programs. The publication
is the first of
its kind in the College and has provided a higher level
of quality to our publicity efforts.”
A third SIAA,
a Bronze award, has gone to MillerWhite for the logo
and letterhead
design created for the Terre
Haute
Children’s
Museum.
Graphic design professionals use the American
Corporate Identity publication as a reference book
of outstanding
identity and
branding solutions. Winning entries, chosen from among
more than 2,500
entries submitted by firms across the country, will
appear in the book to be published later this year.
More
than 1,000 entries were received in the second year of the
Service Industry Advertising Awards, which
recognize
the
advertising
creative excellence of the service industry, including
execution, style, creativity, quality, consumer
appeal and overall
breakthrough advertising content.
MillerWhite provides
integrated marketing/research, public relations, advertising
and interactive media
services
to its clients from
offices in Indianapolis and Terre Haute.
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