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MillerWhite
recognized for results-driven integrated maketing efforts
June 7, 2004
CONTACT: Bill White, (812) 232-2875
Working for results on behalf of its clients has earned recognition for
MillerWhite, LLC from the Business Marketing Association (BMA) of Indianapolis
and the Indiana Bankers Association.
MillerWhite received a Circle of Merit Award at the 6th annual BMA Circle
Awards in the Total Integrated Campaign category for a campaign created
for Ivy Tech State College. The 2003 "Dog Eat Dog" campaign included
billboards and radio spots promoting the college’s ACT Training Center.
Following the campaign, enrollments through Ivy Tech's Community Corporate
and Continuing Education Services (which offers the ACT courses) increased
14 percent.
The BMA Circle Awards recognize the best in "results-driven" business-to-business
marketing communications produced by Indiana agencies, companies and
suppliers. The BMA serves business-to-business marketing and communications
professionals worldwide.
The two Maxi Awards presented to MillerWhite at this year's Indiana Bankers
Association (IBA) Mega Conference in May recognized outdoor boards created
for Terre Haute Savings Bank (THSB). One was a series of boards, "Need
a little help?" that promoted specific THSB services and products. The
other was a single board created to emphasize the bank's community service
focus, "Your local bank believing in the Valley." Both outdoor boards
generated positive feedback from customers, employees and the community.
Maxi Awards recognize excellence in bank marketing and advertising throughout
Indiana. Award entries are accepted directly from IBA members, or from
advertising agencies on behalf of a member institution.
MillerWhite, LLC provides integrated marketing/research, advertising,
public relations and interactive media services to its clients from offices
in Terre Haute and Indianapolis.
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