Tactics: |
 |
Situation
To be effective in serving its membership, the Greater Terre Haute Chamber
of Commerce relies on effective communication of issues, services and
programs. Earlier this year, the Chamber successfully launched a new web
site to help tell its story, while it continued to send periodic messages
and newsletters to its members via the U.S. Mail.
Problem
Postal rate hikes were making it increasingly expensive for the Chamber
to communicate with its membership and other publics through the traditional
channel of the U.S. Mail. While the technology of the Internet offered
the Chamber the cost-effective solution of an eNewsletter, the organization
wanted to be sure its communication carried the look and feel of its
new web site and included news of issues, members and events.
Solution
The Chamber called on MillerWhite, LLC to design a functional eNewsletter
that reflected its new web site look. Along with the Chamber’s
Marketing Committee, MillerWhite developed “e-Progress,” a
monthly eNewsletter that is sent to the entire membership base. Each
issue features news and
events and highlights a Chamber member business in the form of a monthly
sponsor.
Results
Rod Henry, president of the Greater Terre Haute Chamber of Commerce,
explains how the new eNewsletter helps the Chamber reach its membership
and saves
time as well. “The Chamber newsletter has allowed us to reach our
members in a way never possible before,” Henry said. “The
online newsletter is clean, professional-looking and easy for our members
to navigate. Our members look forward to each issue where they can learn
about important initiatives or follow a link to register online for
upcoming
events. Instead of sending out an individual eMail for each event, ‘e-Progress’
allows us to combine all information into one
eMail, then distribute
it to our membership.”
A reader, reacting to the Chamber’s eNewsletter, said, “I can't tell you how much I enjoy ‘e-Progress!’ This type of communication is about the only way I read news anymore, so it is appreciated. Also, good professional design!"
